Branding for Lou Elliotte, capturing the 60s spirit for Sweden’s newest pop voice
Music Brand design
We had the wonderful opportunity to collaborate with Swedish singer Lou Elliotte (of Estraden fame) as she stepped into the spotlight for her debut solo single with Milkshake Label (Sony Music). Our mission was to design a visual world that felt as bright, free-spirited, and soulful as her music.
A modern spin on hippie-pop nostalgia
We dove deep into the archives of 1960s pop culture, drawing inspiration from the playful energy and psychedelic colours of the hippie era. But we didn't want it to feel like a costume; we reimagined those nostalgic references with a sharp, contemporary edge. The result is a brand identity that balances retro charm with a modern pop aesthetic.
From logo design to fan-favourite merch, we developed a complete graphic design suite:
Custom Logo Design: A mark that feels both timeless and perfectly at home on a vinyl cover or a digital streaming platform.
Merchandise Design: Creating pieces that fans actually want to wear, blending the music’s "vibe" into wearable art.
Visual Storytelling: A cohesive look that helped define this exciting new chapter in her career, ensuring her solo debut felt as iconic as it sounded.
Credits
Creative Direction:
Yarza Twins
Design:
Marta Yarza, Eva Yarza
Illustration:
Yarza Twins
Custom typography:
Yarza Twins
Fashion designer:
Lou Elliotte
Services
Not sure where to start?
Most of our clients begin with Branding or Web and expand from there. We’re here to help you figure out exactly what your brand needs to thrive. We pride ourselves on being adaptable, whether you’re a boutique startup or an established name; we offer scalable solutions designed to fit different goals and budgets without ever compromising on aesthetic quality.
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