The mistake behind Coca-Cola’s most recognisable bottle
The story of how an unusual 1915 design brief, and a fortunate mix-up between coca and cocoa, led to one of the most recognisable pieces of brand design in history.
The story of how an unusual 1915 design brief, and a fortunate mix-up between coca and cocoa, led to one of the most recognisable pieces of brand design in history.