Cies Islands objective: UNESCO Global Geopark
Designing a logo that changes colours throughout the day
Nestled in the Atlantic waters of Vigo, Northern Spain, the Cíes Islands are more than just a paradise; they are a geological treasure. We had the immense honour of designing the identity for their bid to become a UNESCO Global Geopark. This wasn't just a design project; it was a deep dive into the soul of the earth.
Where science meets a creative vision
To get this right, we went back to school. We collaborated closely with a "dream team" of experts from the University of Vigo and Santiago, including geologists, archaeologists, and oceanographers. Our mission was to translate complex scientific data into a visual identity that everyone could feel and understand.
A logo that changes with the sunlight
The heart of the logo design is the rock itself. We drew inspiration from the unique textures and shapes of the island’s ancient formations.
The Eye of the Geopark: The logo’s eye-like shape is an invitation to look closer; to appreciate the scientific and educational wonders beneath our feet.
The "Living" Palette: One of our favourite features is how the brand changes. We created a colour system that shifts throughout the day, mimicking how the Cíes rocks transform under the changing Spanish sunlight, from the soft glow of dawn to the deep ambers of sunset.
Credits
Creative Direction:
Yarza Twins
Design:
Marta Yarza, Eva Yarza, Rachel Levine
Strategy:
ICSEM
Concept:
Yarza Twins
Services
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