Rebranding Hijos de Rivera, honouring 116 Years of Heritage through Modern Design

Brand Design, Typography Design, Animation, Logo Design, Merch

As the holding company behind the world-renowned Estrella Galicia, Hijos de Rivera is a global powerhouse with over a century of history. Our task was to evolve their corporate identity while safeguarding the family legacy and craftsmanship that has defined the brand since 1906.

A Logo Rooted in History: The Seed and the Legacy

The new logotype is a tribute to the company’s roots, drawing inspiration from Ángel Atienza’s iconic 1960s mural at the original factory in A Coruña. The design features a hidden "seed" within the 'R' (Rivera), protected by the 'H' (Hijos/Sons), symbolising the generations that have preserved their Galician identity while expanding to 30+ global entities.

A Universal Visual Language using custom Typography & Celtic Symbols.

To unify a global team of 1,500 professionals, we created a comprehensive brand system that includes:

• Custom Corporate Typography: An exclusive typeface derived from the logotype to ensure a cohesive voice across all communications.

• Symbolic Heritage: A visual language inspired by local Celtic petroglyphs and Atienza’s mid-century art, used in everything from signage and merchandise to digital touchpoints.

• Timeless Aesthetic: A monochromatic black-and-white palette that ensures harmony across diverse product packaging and international markets.

Design that Drives Growth

Beyond the aesthetics, the impact was measurable. In the first year following our strategic rebrand, Corporación Hijos de Rivera saw a 12% growth, solidifying its position among top global brands like Zara and Bershka. This project proves that a well-executed visual identity is a powerful engine for business evolution.