Branding for a Cannabis Company

Brand Design, Logo Design, Brand Book, Merch

Ration is a US-based cannabis brand with a clear mission: to give back. They partner with everyday heroes such as military veterans, active-duty personnel, firefighters and nurses, and donate 5% of net profits to non-profits with meaningful impact. Their motto sums it up: “Do good. Feel good.”

Together with Born and Bred, we developed Ration’s visual identity. Inspired by US military memorabilia, we designed a logo influenced by 1950s American commercial typefaces and the rectangular shape of military name tags.

The packaging, created for both endura and jerky formats, reflects the same straightforward, utilitarian spirit while remaining distinctive and memorable.

Ration shows how branding can combine purpose and design, creating a product that supports a cause while standing out on the shelf.

Impact

Since its rebrand, Ration has continued to grow its product offering and market presence while scaling its social mission. The brand has now contributed more than $51,000 to organisations supporting veterans and their communities, funded through its commitment to donate a minimum of 5% of net profits. Alongside an expanding range of cannabis products and continued wholesale distribution, Ration has evolved from a purpose-led proposition into an increasingly established consumer brand.