Vigo Cura, reimagining the Urban Soul of Vigo
Brand Design, Typography Design, Animation, Logo Design, Merch
Located in the heart of Vigo (Galicia, Spain), Cura is a historic neighbourhood transformed into a vibrant modern hub. Our mission was to lead the visual identity and brand design, redefining "Cura" from its historical roots into a symbol of renewal and growth.
From "Priest" to "Healing": A Strategic Shift
We shifted the narrative from the traditional Barrio do Cura (The Priest’s Neighbourhood) to a concept of healing and renewal (Barrio da Cura). Under the slogan "Vigo Cura," the branding celebrates the area's rebirth. To bridge the gap between the historic facade and the new development, we designed a custom display typeface built from geometric shapes, echoing the neighbourhood's architectural evolution.
A Collaborative Brand Ecosystem
This comprehensive rebranding project involved more than just a logo; we developed a full visual system, including custom Typography, signage & wayfinding, brand Strategy, digital & 3D.
The Cura typeface draws its essence from the architectural heritage of Vigo’s historic neighbourhood. Inspired by the geometric forms of the Casa do Cura and the old nursing home’s facade, it merges tradition with modernity to embody the area’s transformation. Each letter echoes Cura’s journey from past to present, blending history into contemporary design.
The geometric shapes that inspired the Cura typeface extended beyond typography, shaping the visual identity of the neighbourhood itself. These forms were applied to urban elements, transforming everyday objects into design statements. Crosswalks, traffic lights and signage follow this theme, using the same visual language to create a cohesive experience that connects the typeface to the streetscape.
Credits
Creative Direction:
Yarza Twins
Design:
Eva Yarza, Marta Yarza
Typography:
Yarza Twins
Web Design:
Dgrees Studio
3D Visuals:
Town Visuals
Strategy:
Alegre Roca
Brand Voice:
Alegre Roca
Interactive Design:
Dgrees Studio
Services
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