Rebranding the Arabic streamer of music, from the Middle East to the Nasdaq: A brand in motion
brand design
A decade ago, Anghami set out to change how the Arab world listens to music. Today, they are a global force listed on the Nasdaq. To celebrate their international growth, we were invited to help lead a brand overhaul that felt fresh, dynamic, and ready for a worldwide stage.
The "Travelling Voice": A concept with resonance
The heart of this rebranding journey was a simple, poetic idea: the travelling voice. We brought this to life through four distinctive lines that flow through the Anghami universe, representing the way music travels across borders and cultures. It’s a visual metaphor for a brand that never stands still.
A collaborative masterpiece on a grand scale
This wasn't just a project; it was a symphony of creative minds. We collaborated closely with the teams at BigSmall, Silas Amos, and Marcus Hewitt to orchestrate this transformation. The unveiling was a moment we’ll never forget, the new brand identity took over the Burj Khalifa in Dubai, lighting up the tallest building on Earth. It was the perfect symbol for a brand that has reached the summit of its industry.
Design that moves the needle
We believe that great visual strategy should drive real-world success. Following the rebrand, Anghami saw a 35.6% jump in revenue, reaching over 100 million registered users. For us, this project proves that when you infuse a brand with a clear, dynamic vision, the world doesn't just watch, it listens.
Credits
Strategy & creative direction:
BigSmall, Silas Amos, Marcus Hewitt
Design:
Marta Yarza, Eva Yarza
Advertisement:
New Brand Futures
Creative team:
Sandy Hanna, Farid Saade, Joelle Estephan, Karim Zock, Ribal Moukarzel, Cherine Atif, Yasmine Mansour, Ghady El Hajj, Rita Abu Mrad
Brand rollout:
Rana Najjar
Brand positioning:
BigSmall, Silas Amos, Rana Najjar
UX/UI:
Rashel Saadeh
Services
Not sure where to start?
Most of our clients begin with Branding or Web and expand from there. We’re here to help you figure out exactly what your brand needs to thrive. We pride ourselves on being adaptable, whether you’re a boutique startup or an established name; we offer scalable solutions designed to fit different goals and budgets without ever compromising on aesthetic quality.
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