Taking part in the revolution of print.

Smirnoff x Hewlett Packard, special edition bottles.

We teamed up with HP and Smirnoff to create a limited-edition project that celebrates individuality and diversity.

The collection featured 21 unique bottle designs, each representing people from around the world with different combinations of hats, patterns, and bodies. The number 21 nods to Smirnoff No. 21 Vodka.

To make this possible, we used HP’s Smartstream D4D and Indigo technology, which allowed us to generate millions of variations quickly and print them in a bold seven-colour palette (CMYK plus green, purple, and orange).

Every pattern came from the iconic Smirnoff eyebrow logo, showing how one brand element can expand into endless expressions.

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Credits

Strategy & consultancy:
Silas Amos

Design:
Marta Yarza, Eva Yarza

Illustration:
Yarza Twins

Concept:
Yarza Twins, Silas Amos

Print production:
FE Burmans, Berkshire Labels, HP Demo Center (Barcelona)

Launch Campaign:
Steve Honour

Software:
SmartStream Designer, HP, Guy Bibi

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