Taking part in the revolution of print, one brand, millions of unique stories

Smirnoff x Hewlett Packard, special edition bottles.

What happens when you combine an iconic vodka brand with the world’s most advanced printing technology? You get a revolution. We teamed up with HP and Smirnoff to create a limited-edition project that celebrates the one thing that makes the world beautiful: our individuality.

21 designs, infinite diversity

For this collection, we designed 21 core characters, a nod to Smirnoff No. 21, representing people from all corners of the globe with different hats, patterns, and personalities. But that was just the beginning. Using HP’s SmartStream D4D and Indigo technology, we were able to take those designs and turn them into millions of unique bottle variations, making sure that no two bottles were exactly alike.

The "Eyebrow" that fueled a world of colour

We wanted the design to be deeply rooted in the brand’s DNA. Every single pattern in this project was born from the iconic Smirnoff "eyebrow" logo, showing how one simple brand element can expand into an entire universe of expression. To make it pop, we used a vibrant seven-colour palette, mixing traditional CMYK with bold green, purple, and orange.

Merging craft with technology

This project was about more than just packaging design; it was about testing the limits of what’s possible in print. As a small creative studio, being at the centre of this tech revolution allowed us to prove that even the biggest global campaigns need a human, artistic touch to truly resonate.