Roja a las Drogas (Red Card to Drugs), Using the power of design to kick addiction out of the game.

Uniting Football Stars Against Addiction

In a world that often demands perfection and immediate results, it’s easy for people to feel lost. At our studio, we’ve always been passionate about projects that go beyond aesthetics to make a real difference. Roja a las Drogas (Red Card to Drugs) is exactly that, a heart-led initiative to fight drug abuse through the universal language of football.

A simple red card, a powerful new symbol

Working with the legendary Julio Alberto and his charity, Relife, we wanted to create a brand that felt both urgent and hopeful. We took the most iconic symbol of "enough is enough" on the pitch, the red card, and turned it into the core of the visual identity.

The red card isn't just the logo; it’s the heartbeat of the entire design. It dictates the grid system of our minimalist branding, appearing across everything from digital campaign videos to the brand book and custom merch design. It’s clean, it’s bold, and it’s impossible to ignore.

Uniting rivals for a shared goal

One of the most beautiful parts of this journey was seeing the power of content creation and social media strategy in action. For the first time, we helped bring together stars from FC Barcelona, Real Madrid, and Atlético de Madrid. Seeing 13,000 fans fill the stands for a cause that matters more than any trophy was a reminder of why we do what we do. From the naming to the final whistle of the campaign, this project is about masterfully using design to tackle the grip of addiction and offer a path toward a new life.