Lupia: Redefining Craft Beer through Irreverent Design
Brand Design, Logo Design, Packaging
The Brief & Concept:
When Hijos de Rivera approached us to create Lupia, they weren't looking for a traditional beer label. They wanted a brand that could challenge conventions. Our mission was to build an entire brand world from scratch, one that felt bold, spontaneous, and unapologetically irreverent.
From Visual Identity to Bold Packaging
Lupia isn’t just a craft beer; it’s a statement. We moved away from classic, serious beer aesthetics to embrace a playful "concept of craft." By integrating expressive doodles and custom illustrations, we gave the brand a visual language that speaks to a modern, creative audience.
As a boutique branding studio, we focused on creating a cohesive experience. Every element, from the logo design to the packaging system, reflects a balance between "raw" creativity and the authentic quality of the brew. The result is a disruptive brand identity that breaks the rules of the shelf while staying true to its craft roots.
Credits
Creative Direction:
Yarza Twins
Design:
Marta Yarza, Eva Yarza
Illustration:
Yarza Twins, Philippa Schmidt, Rachel Levine
Concept:
Yarza Twins
Web Design:
Hacce
Web hosting:
Raiola Networks
Launch Campaign:
IDEA
Brand Voice:
Yarza Twins
Packaging production partner:
Ardagh Group
Social content strategy:
PS21 & Meme
Spot production:
Tila Films & AVC
Media planning:
Havas Media
PR:
Evercom
Street marketing:
Antonyo Marest
Services
Not sure where to start?
Most of our clients begin with Branding or Web and expand from there. We’re here to help you figure out exactly what your brand needs to thrive. We pride ourselves on being adaptable, whether you’re a boutique startup or an established name; we offer scalable solutions designed to fit different goals and budgets without ever compromising on aesthetic quality.