Brand and Packaging Design For Lupia

Brand Design, Logo Design, Packaging

Lupia, part of Hijos de Rivera, is a craft beer that challenges conventions with a bold and irreverent identity. Our task was to design the brand concept and the entire brand world, from visual identity to packaging, bringing to life a playful concept of craft through expressive doodles and illustrations. The result is a brand that breaks away from traditional beer codes, embracing spontaneity, creativity, and attitude, while still reflecting the quality and authenticity at the heart of the brew.