Branding for Lou Elliotte, capturing the 60s spirit for Sweden’s newest pop voice

Music Brand design

We had the wonderful opportunity to collaborate with Swedish singer Lou Elliotte (of Estraden fame) as she stepped into the spotlight for her debut solo single with Milkshake Label (Sony Music). Our mission was to design a visual world that felt as bright, free-spirited, and soulful as her music.

A modern spin on hippie-pop nostalgia

We dove deep into the archives of 1960s pop culture, drawing inspiration from the playful energy and psychedelic colours of the hippie era. But we didn't want it to feel like a costume; we reimagined those nostalgic references with a sharp, contemporary edge. The result is a brand identity that balances retro charm with a modern pop aesthetic.

From logo design to fan-favourite merch, we developed a complete graphic design suite:

Custom Logo Design: A mark that feels both timeless and perfectly at home on a vinyl cover or a digital streaming platform.

Merchandise Design: Creating pieces that fans actually want to wear, blending the music’s "vibe" into wearable art.

Visual Storytelling: A cohesive look that helped define this exciting new chapter in her career, ensuring her solo debut felt as iconic as it sounded.

Impact

Created as the visual identity for Lou Elliotte's international solo project, the brand has accompanied the Swedish artist as her catalogue has reached more than 60 million streams on Spotify. Since launching her English-language career, Lou Elliotte has built a global audience through solo releases and collaborations, with tracks including Used To and Honest reaching approximately 35 million and 9 million streams respectively.