Branding for a fashion brand

Brand design, logo, typography design

SkΓ©uo, the brainchild of Daniel Arosemena, is a distinctive menswear fashion brand hailing from the picturesque landscape of The Netherlands. At our design agency, we had the privilege of crafting a comprehensive brand identity for SkΓ©uo, which encompassed a custom logotype, a captivating web presence, thoughtfully designed packaging, and elegant stationery.

At the heart of SkΓ©uo's identity lies a logotype that is a masterpiece of custom typography. This logotype is a reflection of the very essence of the brand's name, inspired by the concept of "skeuomorphism." To bring this concept to life, our design team meticulously incorporated "skeuomorphism" elements into the logotype. Notably, we artfully applied ink traps throughout the custom type, infusing the design with a unique and eye-catching quality.

Discover how our collaboration with SkΓ©uo has transformed their brand into a captivating embodiment of contemporary menswear fashion, where tradition and innovation seamlessly coexist.

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Credits

Creative Direction:
Yarza Twins

Design:
Marta Yarza, Eva Yarza, Rachel Levine

Logo design:
Yarza Twins

Naming:
Daniel Arosemena

Brand strategy:
Daniel Arosemena

Web Design:
Yarza Twins, Eli Katz

Print production:
Atelier Bulk

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