Rebranding Byway, a brand built for the scenic route
Championing Slow Travel for a Sustainable World.
We’ve always believed that the best journeys aren't about how fast you get there, but the stories you collect along the way. That’s why we were so thrilled when Byway, a pioneer in the slow travel movement, asked us to help them redefine their visual world. As a woman-led B Corp, they are changing the way we see the planet, one train and ferry at a time.
Design that breathes and connects
Our goal was to create a brand identity that felt as intentional and sustainable as a slow-travel itinerary. We moved away from the rush of traditional travel aesthetics to focus on a custom logo design and a colour palette that feels grounded in nature.
Because Byway is all about accessibility and local connection, we obsessed over the readability and the user experience (UX) of their website. We wanted the digital journey to feel just as smooth and enjoyable as a cross-country train ride through the Alps.
Celebrating a sustainable legacy
Byway isn't just a travel company; they are a Certified B Corporation and the proud winners of the Marie Claire Sustainability Award. Our collaboration was about more than just "looking good", it was about building a visual home for a brand that fights for our planet. From the website design to the finer details of their brand voice, we’re proud to have helped a fellow London-based agency (well, us!) empower a brand that makes the sustainable choice the most beautiful one.
Credits
Creative Direction:
Yarza Twins
Design:
Marta Yarza, Eva Yarza
Logo typography:
Yarza Twins
Typography:
Mokatype Studio, Vernon Adams, Cyreal, Jacques Le Bailly
Naming:
Cat Jones
Brand concept:
Yarza Twins
Web Design:
Yarza Twins, Eli Katz
Web implementation:
Chat with IO, Snglr
UX/UI:
Altiverse
Services
Not sure where to start?
Most of our clients begin with Branding or Web and expand from there. We’re here to help you figure out exactly what your brand needs to thrive. We pride ourselves on being adaptable, whether you’re a boutique startup or an established name; we offer scalable solutions designed to fit different goals and budgets without ever compromising on aesthetic quality.
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