Rebranding Byway.

Championing Slow Travel for a Sustainable World.

Byway, a woman-led leader in slow travel, chose us, a London-based branding agency, to create their unique brand identity. Our work included a custom logo, a user-friendly website, and a focus on colour schemes and readability for an engaging user experience.

Byway's mission is to connect with local communities, and cultures, through the use of sustainable transportation options like trains, ferries, etc. They are a Certified B Corporation and have earned the Marie Claire Sustainability Award in 2022.

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Credits

Creative Direction:
Yarza Twins

Design:
Marta Yarza, Eva Yarza

Logo typography:
Yarza Twins

Typography:
Mokatype Studio, Vernon Adams, Cyreal, Jacques Le Bailly

Naming:
Cat Jones

Brand concept:
Yarza Twins

Web Design:
Yarza Twins, Eli Katz

Web implementation:
Chat with IO, Snglr

UX/UI:
Altiverse

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