Rebranding Byway.
Championing Slow Travel for a Sustainable World.
Byway, a woman-led leader in slow travel, chose us, a London-based branding agency, to create their unique brand identity. Our work included a custom logo, a user-friendly website, and a focus on colour schemes and readability for an engaging user experience.
Byway's mission is to connect with local communities, and cultures, through the use of sustainable transportation options like trains, ferries, etc. They are a Certified B Corporation and have earned the Marie Claire Sustainability Award in 2022.
Credits
Creative Direction:
Yarza Twins
Design:
Marta Yarza, Eva Yarza
Logo typography:
Yarza Twins
Typography:
Mokatype Studio, Vernon Adams, Cyreal, Jacques Le Bailly
Naming:
Cat Jones
Brand concept:
Yarza Twins
Web Design:
Yarza Twins, Eli Katz
Web implementation:
Chat with IO, Snglr
UX/UI:
Altiverse
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